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Primal Leadership - Articulating A Message That Resonates With People's Emotional Reality
By Stephen Warrilow
Primal refers to the emotional dimension of - the leader's ability to articulate a message that resonates with their followers' emotional reality and their sense of purpose, and thus motivate them to move in a specific direction.

Daniel Goleman, Richard Boyatzis & Annie McKee in 2002, introduced the concept in a book of that name. Their work draws extensively on research into Emotional Intelligence or "EI".

In the current climate of uncertainty people need that offers a measure of re-assurance and certainty of conviction about the direction in which they are being led.

This is important because people cannot work effectively if they are experiencing emotional turbulence. Their ability to get work done depends on their emotions being under control. A leader has to address those often unconscious and unexpressed fears along the way in order to help people keep them under control.

A study of 3,871 executives and their direct reports shows that HOW a leader leads in terms of the emotional resonance they do or don't generate matters for 2 reasons:

(1) A big part of the culture and "general feel" or "emotional tone" of what it is like to work in an organisation is determined to a very large extent by the leader.
(2) The leader's style determines about 70% of the emotional climate which in turns drives 20-30% of business performance.

The leaders emotions infect the organisation - the importance of resonance.
The central ______continued.

 

Interesting article on leadership potential:

Anthony Robbins: The Best Leadership Motivational Speaker
By Lucile Taylor
Leadership motivational speakers are quite hard to find nowadays, as the demands for such individuals are quite taxing, if not, with high qualifications. When talking about leadership motivational Read more...

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continued______ finding of EI research is that emotions are essentially contagious, and thus a leader's attitude and energy can "infect" a workplace either for better or for worse.

With this in mind the authors stress the importance of resonance, which is the ability of leaders to perceive and influence the flow of emotions (including motivational states) between themselves and others they work with.

One of the keys to achieving resonance is empathic listening. [See "The Seven Habits of Highly Effective People" by Stephen Covey]

Self awareness and the 4 building blocks of primal leadership

The 4 building blocks of primal are:

(1) Self-awareness
(2) Self-mastery [or self-management of emotion]
(3) Empathy or social awareness
(4) Relationship management

"Self-awareness is actually the fundamental ability of emotional intelligence, and probably the most ignored in a business setting." Goleman

Emotions are contagious - from the top down

In an interview [with Stephen Bernhut in "Leaders Edge", Ivey Business Journal May/June 2002] Daniel Goleman said:

"First, you have to reach within yourself to find out your own truth, because you can't be resonant if you're clueless, if you're pretending, or if you're just trying to manipulate people."

You have to speak from your heart, and you have to do it in a way that speaks to other people's hearts. So it takes authenticity. And if you can articulate a positive goal, that is, stay optimistic, enthusiastic and motivated in delivering that message, then what you're doing is spreading that message and those moods and predisposition to the people you're talking to. Emotions are contagious, and they are most contagious from the top down, from leader to followers.

Acting as a leader in a way that primes positive emotions in people

In the same interview, Goleman suggests that first of all, you need self-awareness, to know what's happening with your own emotions. You also need to use your self-awareness to sense what's right and what's wrong in a situation, to use your deep values to guide you in what you do from moment to moment.

You need to be able to manage your emotions... and to keep yourself in a positive state, to have a good time with people as well, along with getting the job done. Of course, you also need empathy.

And then finally, you need to put that all into practice by acting as a leader in a way that primes positive emotions in people, because that's the state in which they're going to work best.
I invite you to take advantage of my 7 FREE "How to Do It" downloads that will take you through all of the key stages of How to manage change - and show you how to manage successfully. Find out the 3 main reasons for the 70% failure rate of all step change initiatives and how to avoid it, and most importantly: How to benefit from change Stephen Warrilow, based in Bristol, works with companies across the UK providing specialist support to directors delivery significant change initiatives. Stephen has 25 years cross sector experience with 100+ companies in mid range corporate, larger SME and corporate environments.
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Another decent article on leadership potential:

Leadership Coaching Program & Style In Texas
By Coach Prakash
Leadership Coaching ProgramIn today’s fast-paced, unpredictable business environment, result-oriented leaders play a vital role in each and every organization. Leadership coaching programs Read more...

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